02/08/2022
At first glance, the work of James Paterson appears to pay vibrant homage to the vintage ‘pin-up’ familiar to us from the first half of the 20th century, when style, pleasure and consumption came together in popular culture through the medium of posters and illustrative photography. But a closer look reveals that Paterson has brought together some unexpected elements to subvert the message and shift the narrative into a contemporary cultural era. By placing each woman against a target and using bright colours, glamorous costumes and lights, he has created the atmosphere of a circus ring to send a simple but effective message about the value of the individual in society. He has taken a traditional art form and applied a contemporary aesthetic, juxtaposing kitsch with irony to change the story and create a conversation piece with every image.
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